President Obama has stepped up his fundraising pace, amassing $45 million for his re-election and the Democratic National Committee in February, his campaign announced Monday.
The haul outpaces the $29.1 million Obama raised for himself and the Democratic Party in January. It still trails what he collected at this point four years ago as he made his first bid for the White House.
The concept of multichannel fundraising isn’t new, but it has certainly evolved to new levels of relevance as the result of the recent advances in and proliferation of mobile and social media. The three phases outlined below highlight the evolution of multichannel fundraising.
At the Direct Marketing Association Nonprofit Federation's 2012 Washington Nonprofit Conference, five fundraising pros shared their secrets to implementing and running a monthly giving program in their session, "25 Proven Monthly Giving Tools & Ideas Packed in 50 Minutes."
Charities are looking for ways to visualize data to explain complex issues succinctly, spur advocacy, support their fundraising, and show donors where their money is going. Some, like the World Wildlife Fund, are creating infographics that can be shared easily via social media, while others are creating interactive Web tools that allow users to slice and dice the data on their own.
Good visualizations can also help charities better understand their own data and use those insights to improve their programs, says Jake Porway, founder of Data Without Borders.
Check out recent posts from the B2C blog and Katya Andresen.
Worldwide video-sharing website YouTube is now making it easier for nonprofits to accomplish their missions. Through an initiative called YouTube Next Cause, nonprofits can promote their efforts and obtain one-on-one consulting and community engagement tips to grow their YouTube following.
Recent tweets from folks you should be following.
Check out recent posts from Nonprofit Tech 2.0 and the B2C blog.
GuideStar, a source of nonprofit information, announced GuideStar Search Provider, a new keyword search tool that people can use from a majority of Internet browsers for easier access to GuideStar's expansive database of nonprofit information. With a simple installation, GuideStar Search Provider allows people to search the GuideStar database using keywords, such as the name of an organization, without specifically browsing to www.guidestar.org first.
FundRaising Success speaks with Luke Lightfoot, marketing and client services expert at mobile Web solutions provider UR Mobile, about mobile fundraising.