April 17, 2007
The last thing any e-mail fundraiser/marketer wants to be associated with is that nasty four-letter word, “spam.” The Can-Spam Act of 2003 regulates unsolicited commercial e-mail if it is an advertisement or promotion and it is unsolicited. Nonprofit organizations can send unsolicited e-mails without violating Can-Spam laws, but there are some key things they should do to ensure that they stay “white-listed.” The article “Staying on the E-mail Up and Up: What Nonprofits Need to Know About CAN-SPAM” by GuideStar’s director of communications and newsletter editor Suzanne Coffman, offers advice to nonprofits about how to keep their e-mails Can-Spam compliant. The article recommends
