Habitat For Humanity International

Nonprofits with missions based on religious foundations face special challenges, and the fact that they answer to the Higher Power can work both for an against them.

“If we’re going to eradicate substandard housing from the face of the earth, we need to be focused and organized.”

So says John Cerniglia from Habitat for Humanity International, which has been providing affordable housing to low-income families since 1976.

And he means it. His word choices sometimes make a face-to-face visit to a major donor sound more like a covert operation for Mission Impossible’s Ethan Hunt than a friendly chat between board member and prospect.

According to conventional wisdom, the world of fundraising for nonprofit organizations includes separate camps of volunteers and donors. Donors shall give their money, volunteers shall give their time, and never the twain shall meet, right?

Not necessarily. Increasingly, fundraising officials at nonprofits are seeking volunteers willing to make the leap to financial sponsorship. Volunteers are being asked to contribute money precisely because they’re already physically and emotionally involved with the organization. If they’re more or less committed to the cause through volunteer work, it makes sense to ask them to make a monetary contribution.