May 19, 2009
AUSTIN, Texas, May 19, 2009 — Despite an unfavorable giving environment due to the current economic downturn, the Hill Country Ride for AIDS exceeded all expectations and smashed its 2009 fundraising goal, raising a record amount of more than $690,000. The organization - which did not reach its fundraising goal the previous year - utilized Charity Dynamics' Boundless Fundraising social networking application, empowering participants with the market's most effective online tools to significantly strengthen their individual fundraising efforts. As part of their participation in the event, riders are required to raise at least $500.