May 19, 2009
Fundraising today is a mixed bag where results for some organizations are down, others are holding steady, and still others are at record highs. And falling acquisition rates seem to be the norm almost across the board.
Still, most major organizations are resisting cuts in fundraising, and many top nonprofits are stepping up efforts online — all sound reactions to these shaky economic times, said Mal Warwick, founder and chairman of direct-response fundraising firm Mal Warwick Associates, in his session "Fighting the Recession With Online Tools" last week at the first International Fundraising eConference May 12 to 14, which was held completely online.
