Founded in 1949, The Leukemia & Lymphoma Society is the world’s largest voluntary health organization dedicated to curing leukemia, lymphoma, Hodgkin’s disease and myeloma, and to improving the quality of life of patients and their families.
More and more organizations are holding special events with participant-managed fundraising — both online and offline. Susan G. Komen Breast Cancer Foundation, Leukemia and Lymphoma Society and the MS Society are some organizations that have relied on this fundraising method. Add to that list Chicago-based breast cancer support organization Y-ME National Breast Cancer Organization, which sent out this mailing for a three-mile Mother’s Day walk in early spring. Aside from the mailing’s main purpose of motivating people to participate in the walk and raise funds for the organization, it does an incredible job showcasing the Y-ME brand — an important objective considering the hundreds,
