Merkle Response Management Group

It’s no secret that today’s customers need an engaging and personal experience to capture their attention. So, what does this mean for nonprofits? Everything. The fact is that donors are consumers, and nonprofits face the same competition for attention and have an increased expectation for customer experience.

I’m often asked, “How many fundraising appeals should we send to our donors each year?” The question usually comes after some senior executive or board member has complained to a fundraising manager about overly aggressive appeal frequency. Or after a few donors have written to complain about “too much mail.”