Merkle

It's no secret that society is going mobile, and that means fundraisers should be adapting to the mobile landscape as well. In our February issue last month, MINDset Direct VP Karin Kirchoff and Jeff Regen, general manager of the nonprofit group at Merkle, hit on "Resolutions, Reminders and the Mobile Revolution" in their Multichannel Moxie feature.

A recent industry study in 2011 found that "too much" was only a problem if the messaging wasn't relevant. Hence, the questions we should be asking ourselves are what our donors expect, how they feel and what we're doing to drive a great communication experience with our brands.

In the December 2007 issue, columnist Jeff Brooks, then creative director at Merkle and now creative director at TrueSense Marketing, provided four steps to give your newsletter maximum positive impact with donors in his column, "The Better Newsletter."

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we’ll be taking a look back at past issues throughout the year. To start, here are some words of wisdom culled from stories that appeared in our very first issue.

Adcieo, the digital division of LW Robbins, announced the addition of two senior staff to its management team, with the appointment of Debbie Snyder as vice president of sales and marketing, and Thalia Driessen as creative director.

We know the baby boomer population is huge, but we also know relatively few boomers donate even though they are hitting prime giving age. So what do the boomers want, and how do we capture and engage them?

CDR Fundraising Group, a full-service agency delivering integrated multichannel fundraising solutions to national nonprofits, has appointed Katy Dubina as director of its Digital Media division and added Stephen Ferrando to its staff as a senior director.

What's the key to improving donor satisfaction scores and, with that, donor value? A donor-centric approach founded on integrated and personalized multichannel communications is the answer.

FundRaising Success speaks with Integrated Marketing Advisory Board Chairman Michael Johnston, founder and president of Hewitt and Johnston Consultants (hjc), and IMAB member Sara Spivey, chief marketing officer at Convio, about the role of the IMAB and the importance of integrated marketing and fundraising in today's landscape.

Customer relationship marketing firm Merkle announced that it has acquired New York-based Social Amp, a recognized authority in Facebook Open-Graph marketing and OAuth solutions for Fortune 500 brands and global agencies. The acquisition supports Merkle’s ongoing strategy to expand its capabilities in the area of digital marketing and to further strengthen its connected CRM approach.