Merkle

Twelve organizations recently joined forces to create the first-ever Integrated Marketing Advisory Board (IMAB) for the nonprofit sector. The participating organizations are: Amergent, Avalon Consulting Group, Barton Cotton, CDR Fundraising Group, Convio, Donordigital, Grizzard Communications, hjc, Merkle, Russ Reid, SCA Direct and Thompson Habib Denison.

Merkle, the nation’s largest privately held agency, has appointed Angie Moore senior vice president, CRM officer for its nonprofit division. This move accentuates Merkle’s emphasis on bringing the full array of customer relationship marketing (CRM) services to the nonprofit marketplace.

In her new role, Moore will lead strategic partnerships with major nonprofit organizations to drive Merkle’s CRM and integrated marketing strategies into this market. Previously, Moore was general manager of Merkle’s nonprofit practice.

On Wednesday evening, the Direct Marketing Association of Washington presented its annual MAXI Awards on the eve of the 2011 Bridge to Integrated Marketing and Fundraising Conference at the Gaylord National Resort in National Harbor, Md.

Customer relationship agency Merkle has named Will Stansbury as vice president of technology solutions for nonprofit practice. The new addition to Merkle's team of 140 experts in nonprofit marketing and fundraising emphasizes the company's commitment to solving the technological needs of clients who engage with constituents via multiple offline and digital touchpoints. With more than 20 years of technology experience in the nonprofit space, Stansbury was a co-founder of Target Software, which became a Blackbaud company in 2007.

Grizzard Communications Group announced that it has hired Lori Connolly as vice president of research and analytics. Connolly will be responsible for research and analytics strategy development for multichannel fundraising on behalf of a variety of clients.

FundRaising Success to host its second annual virtual conference May 19.

FundRaising Success to host its second annual virtual conference May 19.

If you're looking for a free, valuable chance to learn from some of the fundraising industry's best and brightest minds, join us in a couple weeks for the second annual FundRaising Success Virtual Conference & Expo: Engaging, Enlightening and Empowering Donors.

FS will host its second annual virtual conference and expo on May 19. The theme of the show remains the same as last year — Enlightening, Engaging and Empowering Donors — because that's pretty much what it all comes down to when you're trying to raise money and awareness for your important cause.

Customer relationship marketing agency Merkle has named Steve LaValle executive vice president of client and advisory services. The move underscores the company's emphasis on a consultative, strategically led approach to helping clients build and sustain profitable customer relationships.

LaValle brings more than 24 years of experience in direct marketing and CRM consulting to his new role. Prior to joining Merkle, he spent eight years with IBM, most recently as Global Leader, Business Analytics and Optimization Strategy Services.