March 1, 2007
Nonprofit organizations face numerous challenges in today’s competitive environment, including limited operating budgets, particularly for marketing, and a flood of organizations vying for the public’s charitable dollars. Donors are extremely selective with their contributions and might only donate to one or two organizations annually that speak to their personal sentiments, interests and demographic.
Therefore, nonprofits can benefit from taking proactive measures to analyze the psychologies of their financial contributors and leverage this information to develop highly targeted marketing campaigns.
