M+R Strategic Services

In a recent study, M+R Strategic Services studied results of year-end fundraising e-appeals from Easter Seals, Human Rights Campaign, Save Darfur Coalition and The Wilderness Society that were launched in December 2008. Each organization sent an e-appeal with a premium ask and one without the premium. Premiums varied across organizations and included scarves, calendars, T-shirts and blankets.

In the 2009 eNonprofit Benchmarks Study, M+R Strategic Services (www.mrss.com) and the Nonprofit Technology Network (www.nten.org), analyze online messaging, fundraising and advocacy metrics for nonprofits.

Washington, D.C., May 14, 2009 — The 2009 eNonprofit Benchmarks Study released May 14th found that among 32 leading nonprofit organizations, online fundraising grew by 26% in 2008 over 2007, but that the average gift size has decreased by 21%.