Names in the News

HOW WOULD YOU define the public’s current perception of nonprofit organizations, and how do you think that perception will affect fundraising in the next fiscal year?

Once considered haphazard and uncoordinated, international relief and rescue efforts have come into their own as vital fundraising campaigns. Whether responding to the grave effects of a natural disaster or to the plight of malnourished children in third-world countries, organizations such as American Red Cross, CARE, UNICEF, Food for the Hungry, International Rescue Committee and a host of others have heeded the global call.