October 24, 2006
Search engine optimization, blogs and RSS are all the rage these days for marketers. But how can they best be used? This was the topic addressed in the session “Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM” at the Direct Marketing Association’s 2006 Annual Conference & Exhibition in San Francisco last week. Stephan Spencer, president and founder of New Zealand-based Web design and consulting company Netconcepts and a co-presenter of the session, says that these technologies can be used by for-profits and nonprofits alike. Blogs — which are basically Web sites made up of journal-like entries — can
