In a Feb. 12 post on Katya's Non-Profit Marketing Blog: Getting to the Point, FS columnist Katya Andresen, vice president of marketing at Network for Good, listed 10 important steps nonprofits need to take when heading into the world of online fundraising.
The Web offers ever-increasing ways for nonprofit organizations to educate, engage and raise funds from prospects and constituents. But just because it might seem easier to connect with people online than, say, via direct mail or the telephone, that doesn't mean that it's easy or that you don't need a strategy.
As many of you know, Creative Direct Response Founder and CEO Ray Grace has been battling esophageal cancer for some time. If you would like to offer your support to Ray, you can leave a comment at a CaringBridge page set up in his name.Webinar Roundup: Grantseeking During a RecessionBy Abny SanticolaIn a Jan. 30…
It’s ugly out there. And if you’re the pilot of your fundraising endeavors, you’re getting pretty sick of the turbulence. Many of us are nauseated by the sight of the goals on our development dashboards. Some nonprofits are in a fiscal nosedive. And as any financial pundit worth his market metaphors will tell you, falling is no fun, especially without a golden parachute.
FundRaising Success is kicking off the new year with some changes to our Editorial Advisory Board. Here's a quick introduction to the new members. Be sure to keep an eye on future editions of the FS Advisor for interviews with these fundraising pros.
FundRaising Success is kicking off the new year with some changes to our Editorial Advisory Board. Here's a quick introduction to the new members. Be sure to keep an eye on future editions of the FS Advisor for interviews with these fundraising pros.
I have a really good piece of advice for you. Send a fundraising e-mail the week between Christmas and New Year’s Eve. Dec. 30 and 31 are the biggest online days of the year, in my experience. All those generous procrastinators are just getting their acts together, so your timing is perfect if you send a last-minute reminder at year’s end. But make it a GOOD e-mail. How do you know the difference? We have a great new e-mail partner at Network for Good called Emma, and that company’s experts have agreed to share 10 big e-mail no-nos, based on their time in the
This is a scary time for fundraising — perhaps the most terrifying that most of us have ever experienced. The economy is tanking. Everyone is fearful about the financial future. And here we are — in the midst of “fundraising season.” It’s tempting to panic. That would be the easiest thing we could do. And the worst. Here are some thoughts on what you should — and shouldn’t — be doing in these troubling times. 1. Don’t curl into a fetal position. In other words, do not stop doing things that are important or even risky to raise money. The same old same old
Ah, autumn. The crunch of falling leaves under your feet. The crisp, cool air. Football. And the start of — you guessed it — fundraising season. This year, like every other, I fully expect my mailbox and inbox to be chockablock with the kind of clichés I used to start this column. You can call it moldering messaging. Yuck. Let’s make this year different. It’s time to turn over a new leaf. Cliché No. 1 I have a good place to begin. The No. 1 cliché we need to banish this fall is the “it’s fundraising season” or “it’s that time again”
A while back, FundRaising Success held a webinar on the ins and outs of multichannel campaigns. Here, some last thoughts from one of our speakers, Jono Smith, director of nonprofit marketing, Network for Good: Q: How much variation in messaging should there be between channels? Or should it be 100 percent consistent? A: The core message should be consistent, regardless of what channel you choose to communicate with your audience. A fundraising appeal is a fundraising appeal is a fundraising appeal. There should always be a call-to-action, and all roads should lead to appealing to the audience’s values. And, across all channels, there should
