How does Generation Y choose to give, and in what ways? One example of a Generation Y stereotype-busting, charitably conscious individual is Carlo Garcia, an actor and producing director for Chicago’s Mary-Arrchie Theatre Co.
In a struggling economy, many other charities will also be conducting year-end campaigns that mix e-mail, social media, traditional mailings, and advertising. What’s more, many of them will be making pitches for gifts right up until New Year’s instead of wrapping up earlier as they did in the past.
Charities have little choice, says Ms. Dyer. “This is a busy time of year for donors, and it is cluttered in terms of competing messages. It is all the more important for us to make a bigger impact.”
So with all these great, new outreach and engagement tools at its disposal, how can your organization harness this still-new medium to empower constituents on your behalf? There are many strategies and initiatives already playing out all over the fundraising sector — with plenty more new and unforeseen ideas still to come. Here, FundRaising Success highlights some creative and successful ways organizations are using social media to raise awareness and funds.
The fundraising technology "industry" is alive and well in 2010. Many of the most successful business enterprises that profit from the fundraising sector are in essence technology companies.
From Network for Good: As of Feb. 2, three weeks after the earthquake in Haiti, Network for Good has processed $5.3 million in donations to organizations responding in Haiti. Click here to read Network for Good's report on key trends to emerge from the ongoing relief efforts.
The FundRaising Success staff is really excited about a couple of upcoming educational opportunities that we hope you'll want to be a part of. First up is the Social Media Slam! webinar that will take place a 2 p.m. on March 18. Join our rock star columnists Jocelyn Harmon from Care2 and Katya Andresen from Network for Good as they dish about social media and what it means for fundraisers.Cost is $65. Click here to register.
Then, on May 20, we'll be hosting our first virtual conference and expo — "Engaging, Enlightening and Empowering Donors." Check out the agenda here. Registration is FREE. Click here to register.
So, this is the year you get serious about online fundraising. Here is my six-point checklist for developing a kick-butt online fundraising program in 2010.
I lived in Ukraine a few years ago, and a friend who just returned from there told me a great story that holds the secret to inspiring generosity. Really.
Philadelphia, PA, November 18, 2009 — The National Constitution Center Board of Trustees announced today that it has appointed David Eisner, former Chief Executive Officer of the Corporation for National and Community Service, to serve as the new President and Chief Executive Officer of the Center. Eisner succeeds Linda E. Johnson, a member of the Center’s Board of Trustees, who has served as Acting President and Chief Executive Officer since the Board began its national search in January 2009.
BETHESDA, Md., November 5, 2009 — In a sign of the steady growth in online giving, even amid the recent recession, Network for Good, the Internet's leading nonprofit giving platform, has now processed over $300 million in online donations to more than 50,000 charities since its inception in November 2001.
