March 2, 2009
The Leukemia & Lymphoma Society (LLS) puts a "fresh face" on the fight against blood cancers today by becoming the first nonprofit in the world to offer an affinity credit card that can be personalized with a unique image, such as a patient's face, the faces of those who support the patient, or nearly any image that has special meaning to the cardholder. Free, personalized LLS Visa affinity credit cards are offered in cooperation with CardPartner, a New York-based company that helps non-profits of all sizes establish the kinds of affinity credit card programs once reserved for the largest groups.