March 6, 2007
Lift notes and multiple poly windows are two direct-mail elements that, when done right, can boost response to a mailing. A lift note is “designed to be a more personal, intimate piece of communication,” says Steve Penn, chief executive officer and executive creative director at Penn Garritano Direct Response Marketing. Penn says most lift notes are “executive” sized (7-inch-by-10-inch) with “from the desk of,” giving it a more personal, one-on-one feel. Usually just a few paragraphs in length, lift notes should be signed by someone of high stature in the organization, and this person should be different than the letter signer. While
