September 13, 2005
September 13, 2005 By Abny Santicola Associate editor, FundRaising Success Special-event fundraising is challenging when it accounts for a large percentage of an organization's fundraising dollars. Keeping things interesting and attendance up year in and year out is no easy feat. MANNA, a Philadelphia-based nonprofit that delivers nourishment to people living with HIV/AIDS with an annual operating budget of $3 million, relies on special events such as ChefAID (a black-tie gala at the Ritz-Carlton), Shut Up & Dance (a one-night dance performance by dancers from the Pennsylvania Ballet) and Pie in the Sky (a pie sale in the Philadelphia region that provides
