April 14, 2009
Too often, annual-giving campaigns mean making the same request for the same amount to the same donors in the same way at the same time of year, year after year after year. But in her session, "Annual Giving — How to Do It Well … Over and Over and Over Again," at the 46th annual AFP International Conference on Fundraising held in New Orleans two weeks ago, Jill Pranger encouraged attendees to think about annual-giving campaigns as a series of small, focused campaigns that run throughout the year.
