Russ Reid

You know your donors and prospects are active on social media, and you know you should track donor data in this ever-evolving media. But how do you know what to look for and analyze when it comes to social-media data? On June 10, we'll host the Engage Virtual Workshop: Driving Donations With Data to help attendees come to better understand and work with their data gathering and usage.

You know you need to gather donor data. But why? And more importantly, how? And what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind?

At the Direct Marketing Association Nonprofit Federation’s 2010 New York Nonprofit Conference, three top nonprofit executives joined moderator Tom Harrison, chair of Russ Reid and Omnicom's Nonprofit Group of Agencies, as well as chair of the FundRaising Success Editorial Advisory Board, to discuss these issues in a two-part session, “Cracking the Shell: Open Dialogue & Discussion With America’s Top Nonprofit C-Level Executives on the Sector’s Most Pressing Issues."

At the Direct Marketing Association Nonprofit Federation’s 2010 New York Nonprofit Conference, three top nonprofit executives joined moderator Tom Harrison, chair of Russ Reid and Omnicom's Nonprofit Group of Agencies, as well as chair of the FundRaising Success Editorial Advisory Board, to discuss these issues in a two-part session, “Cracking the Shell: Open Dialogue & Discussion With America’s Top Nonprofit C-Level Executives on the Sector’s Most Pressing Issues."

At the Direct Marketing Association Nonprofit Federation’s 2010 New York Nonprofit Conference, three top nonprofit executives joined moderator Tom Harrison, president and CEO of Russ Reid, to discuss these issues in a two-part session, “Cracking the Shell: Open Dialogue & Discussion With America’s Top Nonprofit C-Level Executives on the Sector’s Most Pressing Issues."

There’s a reason we named our conference Engage. It’s because, of course, engagement rests at the very core of fundraising: engagement with donors, engagement among peers and even heartfelt engagement at the deepest level with your chosen profession. Without it, it’s all just talk. And the world has enough talk. The world needs action, which comes from engagement. And that is where you shine. So shine on, and stay engaged.

Russ Reid, a marketer who determined that nonprofit organizations could benefit from a modern, professional approach to raising funds, died Saturday, Dec. 7, at his home in Sierra Madre, Calif. He was 82 years old.

FundRaising Success is blessed and proud to work with some of the brightest stars in the fundraising firmament. Meet our latest 2014 Editorial Advisory Board members.

The Direct Marketing Association presented its 2013 International ECHO Awards at its annual conference, including 11 to nonprofits. The nonprofit winners include, Chill Out E.V., Food for the Poor, World Vision Canada, ASPCA, American Cancer Society, FAD — Anti-Drug Foundation, Operation Smile, Fundación Once & FSC Inserta, Amnesty International, Inspiring Denmark, and The Norwegian Cancer Society.

This year, the FSV advisors tackled the issues every-sized organization and mission need to know to thrive well into the next decades.