Salvation Army

Mimi Natz, an expert in online and offline multichannel media management, strategic planning, research, and buying for nonprofits, joins TrueSense Marketing as vice president of media.

Tens of thousands of people made donations totaling a record-breaking $14.4 million to 900 nonprofits on North Texas Giving Day on Thursday.

More than 37,000 people donated from the Dallas-Fort Worth area, as well as 14 countries and every state in the U.S., according to a press release from the Communities Foundation of Texas.

Check out recent posts from John Haydon and Michael Rosen.

Retailer J.C. Penney has launched jcp cares, a new charitable giving program. Through jcp cares, J.C. Penney will support a new cause each month by inviting customers to round up their purchases to the nearest whole dollar and donate the difference to the company's featured charity partner. It kiccked off July 1 with jcpenney's support of the USO. Along with round-up donations raised by customers throughout the month of July, jcpenney will be making a $1 million donation to the USO.

This past year, with the help of fundraising agency Grizzard Communications Group, The Salvation Army Canada used an integrated marketing strategy on its annual Christmastime campaign, branded the Dignity Project.

Here, a look at case studies on Stop Hunger Now's Haiti Relief campaign and the Salvation Army's annual Red Kettle Drive.

Charleston, S.C. (May 7, 2012) - Blackbaud today announced that it has completed its acquisition of Convio, a leading provider of on-demand constituent engagement solutions. Under the terms of the merger agreement, Blackbaud paid an aggregate purchase price of approximately $325 million. Blackbaud financed the deal through a combination of cash and borrowings from its credit facility.

The Salvation Army says it set a new fundraising record with its 2011 Red Kettle campaign during the holidays, raising $147.6 million across the nation. That record is a 3.4 percent increase over 2010’s campaign, which raised a record $142 million. The Red Kettle campaign is now 120 years old, dating back to its beginnings in 1891 on San Francisco’s wharf. The donations support social services.

Check out recent posts from Pamela Grow and the Every Marketing Thing blog.

Check out recent blog posts from Neuromarketing and Fired-Up Fundraising.