Strayer University

Older people are readers. They read magazines, newspapers, books, brochures, newsletters, even direct mail. They visit the public library frequently, and they may be the last subscribers to the disappearing newspaper. Yet marketers, profit and nonprofit, continue to make grave errors in their print materials for mature audiences. Here are the top do's and don'ts of designing printed material to appeal to your mature readers.

Here are nine ways that your nonprofit can continually create magical content that will have your supporters clamoring for more on social media and all your other content marketing channels: 1. Figure out the why. 2. Tell stories. 3. Use video. 4. Create infographics. 5. Showcase impact. 6. Be transparent. 7. Improve and upgrade boring print content. 8. Less is more. 9. Respect the channel.

These tips have been adapted from Ken Burnett's wonderful little book, "The Zen of Fundraising." Sometimes we forget that donors are our customers, our partners in philanthropy and members of our organizational family. They deserve the best care that we can give them … not just to keep them coming back and giving more, but because of their generous spirits and commitment to our cause.

According to a new white paper published by EU Services, companies and organizations in a variety of sectors — including publishing, finance, travel and nonprofit — are using variable data printing, micro websites, cross-media marketing, and web-to-print applications to sustain customer relationships. Consider how the following companies are using personalized communication with their customers to engender loyalty.