Target Analytics

Target Analytics, a Blackbaud (Nasdaq: BLKB) company, today released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. Key findings from the Analysis indicate that over the past few years, online giving has become an increasingly significant source of new donor acquisition, and integrating online and offline fundraising channels is key to long term success.

People who go online to donate to charity for the first time often do not return to the Internet to make later gifts, according to a new study examining the experience of 24 nonprofit groups.