Target

In May, FundRaising Success conducted the webinar “If You Optimize It, They Will Come: SEO Best Practices for Fundraisers,” featuring Todd Whitley, vice president of e-marketing at The Leukemia & Lymphoma Society; Farra Trompeter, vice president of client relationships and strategy at Big Duck; and Rob Yoegel, vice president and online publisher, for the Target Marketing Group. Our panel was able answer many of the audience’s questions, but not all. Here, our experts address those questions that we couldn’t get to. To view this webinar, go to www.fundraisingsuccessmag.com/story/story.bsp?sid=96827&var=story. For a look at all of the archived FundRaising Success webinars, go to www.fundraisingsuccessmag.com/docs/webinars.bsp.

Following is a sampling of new-to-the-market and newly managed lists. #1 Golf Investors Mailing List: Target more than 1 million wealthy investors who love to golf and make financial investments. Price: $100/M. Call: Crowley Marketing, 800.488.4852; or visit www.crowleymarketinginc.com 1TM Home Improvement Requesters Opt-in Email Database: Target more than 2.3 million online consumers with an interest in home improvement. Price: $65/M. Call: 1Touch Marketing, 561.368.5067; e-mail info@1touchmarketing.com; or visit www.1touchmarketing.com A and R Research — Pet Owners & Lovers: Target more than 6 million pet owners and lovers. Price: $85/M. Call: ACT ONE LISTS, 800.228.5478; e-mail info@act1lists.com; or visit www.act1lists.com Audubon Naturalist Society: Target

[This is] a challenging year. In addition to the recession, we are also seeing some other troubling indicators. Direct mail-based donor acquisition is getting harder and more expensive due to postage rate increases, mailing list fatigue and postal mail delivery challenges. Many nonprofits have cut back on direct mail-based acquisition efforts as donor files shrink and current communication approaches fail to align with a more empowered “new breed of donor” — constituents who value transparency about how their funds are being applied, are increasingly taking an active role in their philanthropy and have high expectations as to how they should be communicated to online.

Following is a sampling of new-to-the-market and newly managed lists.

Felt-covered amphibians and marketing managers agree: It’s not easy being green. But that doesn’t stop Kermit or your friendly neighborhood production company from trying. “Green” is more than today’s favorite buzzword. Marketing managers should put an ear to the ground for the environmentally sound practices of the companies with which they do business. In doing so, they can save money, exhibit stewardship, reduce their carbon footprints and even improve ROI. Find where the green savings grow For many years, paper has been easy to recycle, so all direct-marketing production companies make it part of their plant processes. But direct-marketing managers need to go beyond

When evaluating greener paper options, take into consideration not just the source of the fiber in the available stocks but also the processes used to create these more environment-friendly sheets. In particular, the bleaching process produces harmful dioxin gases, even when taking post-consumer material and de-inking it for reuse. The following terminology, as reported by San Francisco–based paper manufacturer New Leaf Paper on its Web site, applies to papers that have been created without chlorine for bleaching and, thus, are less harmful to the environment: Unbleached — Unbleached paper is either gray or dyed during papermaking. This process causes the least environmental impact.

Harvard University, including its medical school, carries an established and distinguished reputation. The classic, old-school images of the professor wearing a sweater vest and smoking a pipe or the young, poised student who speaks with perfect diction come to mind. Unfortunately, that same stuffy, serious reputation came through in the Harvard Medical School’s direct-mail campaigns. For years, the heralded medical school sent a very plain package to prospects for its Harvard Health Letter newsletter. It was precisely what one would expect from Harvard: a straightforward outer envelope that used its name to do the selling. Nothing flashy — actually, it was the antithesis of

Following is a sampling of new-to-the-market and newly managed lists.

Following is a sampling of lists available to reach donors who support education causes.

Following is a sampling of lists available to reach military personnel as potential donors.