The Alford Group

How can you raise more money at your fundraising breakfast or fundraising event? In this video, Tom Mesaros of The Alford Group gives you his recipe for inspiring audiences to give more at your event. He shares what words he used to significantly increase the donations given to a particular organization.

The third installment in our year-long series on fundraising basics focuses on special campaigns. In this multi-feature special report:

Launching a capital campaign, even in the best of times, is something that requires a good deal of courage and conviction. If you've ever been through one, you know what we're talking about! Given the current financial situation, it's not surprising then that many nonprofits are shelving their big fundraising plans in anticipation of the happier, more stable financial times that are surely coming … at some point in the future.