July 15, 2009, The New York Times — Jason Zillo wrote “Hope Week” on the bulletin board in his office at the old Yankee Stadium last November. Zillo, the Yankees’ media relations director, did not know if the week would ever happen, but he wanted a daily reminder. He wanted his staff to see the reminder, too.
Cary, NC, July 16, 2009 — Brand-X-Press social media marketing widgets allow a nonprofit organization to distribute a viral, custom-designed widget to social media networks such as Facebook, MySpace, Bebo, Twitter and YouTube as well as marketing it on your website. Each Brand-X-Press widget features a unique virtual t-shirt design and online game that brands a nonprofit fundraising message.
July 13, 2009, The New York Times City Room Blog — Red Salvation Army Christmas kettles, accompanied by bell-ringing volunteers and staff members, appear on the city’s streets from Thanksgiving to Christmas, with the money collected going toward the support of soup kitchens, food pantries and other social services.
July 12, 2009, The New York Times — Making money by giving it away: that is part of the plan for the largest corporate sponsors at the All-Star Game in St. Louis this year.
July 12, 2009, The New York Times — People always ask: What can I do to make a difference? So many people in poor countries desperately need assistance. So many people in rich countries would like to help but fear their donations would line the pocket of a corrupt official or be lost in an aid bureaucracy. The result is a short circuit, leaving both sides unfulfilled.
WASHINGTON, July 9, 2009, The New York Times — Several years of progress in reducing the number of chronically homeless people ended last year, a study released Thursday by the Department of Housing and Urban Development shows.
SEOUL, South Korea, July 6, 2009, The New York Times — President Lee Myung-bak announced on Monday that he will donate $26 million, the bulk of his personal fortune, to create a scholarship fund to help bridge a growing gap between the rich and poor in South Korea amid a global recession.
Orlando, FL, July 6, 2009 — More than 1,500 charities are vying for a chance to win CommuniCause, a nationwide online contest that awards one winner a social media makeover. Launched earlier this year by Orlando-based interactive agency Mindcomet, the CommuniCause campaign gives Americans the opportunity to vote online and rally support for their favorite 501c3 non-profit organizations. The winning organization receives $25,000 in consulting services from MindComet to help improve its social media presence and fundraising outreach efforts. The campaign concludes on July 31st.
July 3, 2009, The New York Times — A FEW years ago, a friend of my son’s asked that, instead of getting him presents for his 11th birthday, guests donate to a certain charity. I asked my son if he would like to do something similar for his birthday.
June 30, 2009, The New York Times — FOR almost 65 years, Smokey Bear has been reminding Americans, “Only you can prevent forest fires” (and, more recently, wildfires). As the economy faltered, it turned out, Smokey was sharing screen time — and exposure in other media — with pro bono advertising intended to prevent home foreclosures, encourage financial literacy and keep students from dropping out of high school.
