Triplex Direct Marketing

2008 was an amazing roller-coaster of a year on so many levels, filled with soaring highs and abysmal lows. A couple of the highlights: The Phillies won the World Series — hey, we’re in Philadelphia; it was a big deal (but whether it made the Eagles’ smashed Super Bowl dreams any less painful is debatable); and, oh yeah, history was made in the political arena when the American people gave Barack Obama the presidency.

At the end of this month, we will witness one of the biggest transformations in our country’s history when Barack Obama steps in as the first black president of the United States. Obama’s election represents a sea change for our country in race relations. It also represents a sea change in marketing, communications and fundraising for success.

City Year, which engages young adults for service in urban public schools, transforms the lives of two distinct sets of constituents — but it doesn’t stop there. Relying on powerful stories to engage them, it also transforms the lives of its donors. Read about how in our cover story, “City Stories.” E-mail Append Also, increase your list health with e-mail append tips from Catherine Algeri, account director at Washington, D.C.-based data-processing services firm Triplex, an infoUSA company, in her feature story “E-mail Appends: The Good, the Bad and the Realistic.”

City Year, which engages young adults for service in urban public schools, transforms the lives of two distinct sets of constituents — but it doesn’t stop there. Relying on powerful stories to engage them, it also transforms the lives of its donors. Read about how in our cover story, “City Stories.” E-mail Append Also, increase your list health with e-mail append tips from Catherine Algeri, account director at Washington, D.C.-based data-processing services firm Triplex, an infoUSA company, in her feature story “E-mail Appends: The Good, the Bad and the Realistic.”

As with any new industry, the early days of online fundraising were filled with both success and failure. Some organizations quickly found a new stream of revenue … while others found themselves struggling to get out of that black hole known as the spam filter.

A chronic non-responder (CNR) is an individual who has been mailed a succession of times and has not gifted your organization. Mailers feel the effects of these non-responders with respect to the expense of postage, handling, list rental and materials. So how long should you continue to mail to these potential donors? Should you suppress these names? Is it worth the special handling? And just how do you figure it all out?