WLIW-TV

Here’s a good example of a simple mailing with strong branding. There’s no gloss or glitz or flashy graphics, just basic color branding. The WLIW21 logo in brown and light blue appears on each element, and this color scheme is used to highlight pull-out messages throughout the mailing. For example, on the face of the No. 10 outer next to a teaser announcing “New fall programs inside!” is an image of a brown, clip-art leaf. And in the top right corner on the first page of the two-page letter is a simple illustration of a flower, colored light blue, and below it, “Coming soon!”