World Vision

Rent Smarter, Not Harder Oct. 18, 2005 By Abny Santicola, associate editor, FundRaising Success The first thing nonprofit organizations should do when it comes to renting lists is understand their market definition. So says Todd Baker, vice president of marketing and brand development for Paulsbo, Wash.-based full-service direct-marketing agency Masterworks. Ask yourself: Are you an organization that's involved in health and human services, the arts, or relief and development? After you have a clear picture of your market definition you can begin by looking at the lists that similar organizations in your category rent. If you're just embarking on list rental, Baker advises taking

Fashioning Fundraising Appeals in Times of Disaster Sept. 27, 2005 By Abny Santicola, associate editor, FundRaising Success While acting fast and getting fundraising appeals out quickly are key in a time of disasters such as Hurricane Katrina, the 2004 tsunami or the Sept. 11 terror attacks, when it comes to the creative and copy used in such appeals it's important "to know how your organization relates to the disaster," says Bob Ball, senior creative director at Seattle-based full-service direct-response agency The Domain Group. During catastrophic events, organizations such as the American Red Cross or the Salvation Army work directly with victims, Ball says,