Yellow Pages
October 5, 2011
The Direct Marketing Association (DMA) presented its 2011 International ECHO Awards at the Boston Convention and Exhibition Center during the DMA2011 Conference & Exhibition, which concludes Oct. 6.
Nonprofit winners include Ministry of Health, Heart of the City/Auckland Council, Doctors Without Borders, SickKids Foundation / Winning Charities International, Outreach International, World Jewish Congress Foundation, World Vision U.S. and The Salvation Army in Canada.
July 9, 2008
Back in the ’90s, when I was editor of [FundRaising Success sister publication] Target Marketing, this strange thing called the Internet turned up on my radar screen. I did not understand it. In fact, nobody understood it. For one thing, with the dial-up modem, downloading was s-l-o-w. Investors fell in love with it and pumped billions of dollars into startup companies that promised to capture millions of “eyeballs,” and a large percentage of those eyeballs would turn into paying customers or cause advertisers to spend money. “The only bank that takes eyeballs,” Bill Bonner, brilliant founder and proprietor of the sprawling Agora Publishing empire,
