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In the e-newsletters I read, it looks like the holiday season — yes, the one in December — is just around the corner. And that's good. After all, we have just a few days short of five months to prepare for what is, for many nonprofits, the most critical six weeks of the fundraising year.
To put it another way, 22 weeks from today is Thanksgiving. Are you planning your year-end fundraising push now? If not, you should be. It's simply too critical for the future of your nonprofit to put off until the last minute.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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