Donor-Acquisition Strategies During Tough Times

Acquisition is one of the toughest endeavors in the fundraising sector. Acquiring new donors is costly, budgets are tight and the next wave of donors has different needs than prior generations.

At the Association of Fundraising Professionals' Fundraising Day in New York last month, Clint O'Brien, vice president of business development at Care2, laid out acquisition techniques in today's fundraising landscape in the session, "Acquisition in Tough Times: Finding New Donors Without Breaking the Bank."