Donor vs. Investor: An Important Fundraising Distinction

If you looked at the headline for this article and wondered what it has to do with fundraising, please allow me to explain. On my company's blog, you're bound to see many posts where we refer to "investors" and nonprofit "investments." Our blog is meant to help nonprofits get a better understanding of the fundraising process, and we believe that a key part of fundraising is learning whom your investors are, what they value and what return on investment they expect to see from your organization.