We don't really know how to articulate who we are and what we do.
We hear this often when working with a client to develop a case for support, annual fund or overall development plan.
Staff members or volunteers — and often both — are crying out for direction. It is not that they are unwilling to share about the organization and their involvement; they just don't know what to say.
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Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.