Engage P2P Spotlight: Responsive Design Vital for Peer-to-Peer Fundraising Websites
Last year, the American Diabetes Association (ADA) had an ambitious goal to increase participation in its signature Step Out: Walk to Stop Diabetes fundraising event 15 percent over 2012.
However, with an outdated website lacking mobile optimization, ADA's traditional Step Out site did not resonate well with participants, donors and supporters accessing the website from mobile devices. In this day and age, all fundraisers know how big a role mobile plays in peer-to-peer fundraising campaigns such as this.
- Categories:
- Mobile
- Web Design
- Companies:
- American Diabetes Association
- Blackbaud
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