Essentials for Fundraising Campaign Success

By Jeff Jowdy

Without research, any fundraising project becomes shoot-from-the-hip and cookie-cutter. With research, you are able to really achieve your potential—and ensure fundraising campaign success.

It comes as no surprise that we are huge advocates for conducting campaign feasibility and planning studies. Call them what you would like, but it is the essential research and benchmarking that determines campaign readiness. In the next Bedrocks & Beacons, I’ll share more about the benefits of a study.

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Jeff Jowdy Author's page

Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.

Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.

Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.