Fundraising Copy: Write It Better This New Year
In a paroxysm of New Year's humility (or laziness), I'm letting some of the world's greatest writers write today's blog.
Not fundraising writers, per se, but great writers from every field. You see, there's an insidious notion floating around that copywriting is not "real" writing. Unfortunately this notion is most often propagated by copywriters themselves who somehow feel they must apologize for creating work that moves and motivates people.
- Categories:
- Creative
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
