How Your Board Can Increase Donations by 39 Percent — Without Asking for Money
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Gail Perry
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Here's a killer strategy for increasing your gifts by up to 39 percent. What is the magic ingredient? It's your board members, who else?
It may sound impossible for one fundraising strategy to return such a large increase in gifts. But this strategy works, and there's solid data to back it up.
Thank-you phone calls
Your board members will like this job because they don't have to ask for money. All they have to do is thank. This is one of my favorite no-ask fundraising strategies for board members. It's a perfect place to put them to work, even if they are nervous about soliciting.
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Gail Perry
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Gail believes in parties first, rabble-rousing second, and having fun while changing the world.
Gail Perry CFRE is an international fundraising coach, speaker, trainer and thought-leader. She is a leader in a new breed of fundraisers who are on the cutting edge of fundraising today. Her Fired-Up Fundraising approach, developed over the past 25 years as a nonprofit philanthropy expert, has helped organizations raise hundreds of millions in gifts. Gail's practical and refreshing approach to raising money in today's world is based on the very latest innovative fundraising strategies. An inspirational and popular speaker, she leads energizing fundraising workshops and board retreats around the globe. She particularly enjoys working with nonprofit board members, introducing them to a new perspective on fundraising and ways they can be successful at it. Gail's book, Fired-Up Fundraising, has been called the "gold standard guide to building successful fundraising boards." Gail got her start in fundraising at Duke University, and then went on to lead fundraising at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. You can read Gail's weekly blogs at FiredUpFundraising.com, and also find her provocative articles at FundraisingSuccess, Guidestar, and Capital Campaign Magic.
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