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Congratulations! By starting to read this article, you are in the top 15 percent of nonprofit marketing professionals. But you'll have to continue to the next section to make it into the top 10 percent, like 63 others in your area …
"Gamification" is one of those buzzwords that makes its way around the nonprofit and marketing worlds every so often. Maybe you've thought about it before. Maybe it sounds too complicated. Or, maybe you heard about it at a conference a couple years ago and dismissed it as a passing fad. Yet, gamification doesn't need to just be a buzzword, and it doesn't need to be something big and complicated. It should simply be a tool in your marketing arsenal to buoy constituent behavior through incentives.
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Daniel Atherton
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