Gold Awards Flashback: American Jewish World Service (2011 Special Events Campaign of the Year)

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at 2011's Special Events Campaign of the Year from American Jewish World Service (AJWS).

From the write-up:

There's no denying the benefit of having a super celeb smiling from the front of the invitation to your organization's gala. But it's not always about the star power. Sometimes focusing on the mission — even at an event where tickets go for $1,000 a pop — is what brings in the donors and other supporters.