Gold Awards Flashback: MSCPA (2011 Multichannel Campaign of the Year)

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2011 Multichannel Campaign of the Year from MSPCA and DaVinci Direct.

From the write-up: While backing up a direct-mail package with an email is technically "multichannel," the best, most aggressive multichannel campaigns use more than two channels. Such was certainly the case with this effort by DaVinci Direct on behalf of MSPCA. In addition to the direct-mail and email components, it also included strategically placed posters, an expandable banner ad on the Boston.com homepage and smaller banner ads on Boston.com's pets page.