Gold Awards Flashback: Ronald McDonald House Charities (2013 Campaign of the Year)

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at last year's Campaign of the Year from Ronald McDonald House Charities (RMHC).

RMHC worked with TrueSense Marketing on its Preemie Baby Hat Appeal, which stood out for its unusual package and incredibly emotional tie-in: