How to Listen to Your Major Donor Richard Perry

By Richard Perry

The most common reason MGOs fail at their jobs is that they do not listen to their donor, who is not only telling them all types of ways they prefer to be "managed" but also giving regular clues on what they do not like. Here are some practical ways to listen better:

1. First, active listening means asking questions. Questions are the best way to secure interaction and make sure you are disciplining yourself to listen. There are four types of questions you should use in your interaction with donors:

1 2 3 4 5 6 7 All Next »

0 Comments

View Comments

Richard Perry Author's page

If you’re hanging with Richard it won’t be long before you’ll be laughing.

He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.