How to Revolutionize Your Nonprofit Culture to Stop Losing Your Donors
It's common for retail businesses to adopt the mantra: "The customer is always right." But when's the last time you heard "The donor is always right?" Too often, the opposite is true.
I hear a lot of complaining about donors. They should do this (e.g., give because it's the "right" thing to do; be compliant and not make us work so hard); they shouldn't do that (e.g., give any way other than "unrestricted"; require reports that take staff hours to complete). I don't hear enough of "What can we do to delight our donors today?"
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- Retention
If you like craft fairs, baseball games, art openings, vocal and guitar, and political conversation, you’ll like to hang out with Claire Axelrad. Claire, J.D., CFRE, will inspire you through her philosophy of philanthropy, not fundraising. After a 30-year development career that earned her the AFP “Outstanding Fundraising Professional of the Year” award, Claire left the trenches to begin her coaching/teaching practice, Clairification. Claire is also a featured expert and chief fundraising coach for Bloomerang, She’ll be your guide, so you can be your donor’s guide on their philanthropic journey. A member of the California State Bar and graduate of Princeton University, Claire currently resides in San Francisco.
