AARP Donor Questionnaire and Petition Package

This AARP package perfectly executed the tactic of an involvement device. Joe Boland, managing editor of FundRaising Success, explains how this mailing asked donors to fill out a questionnaire, sign a petition and make a donation, placing the donor at the center of this mailer, which brought in huge sums for AARP. For access to thousands of additional direct mail controls in 200 industry categories, visit Who's Mailing What! today.