Jeff Jowdy- 11 Ways Fundraising Campaigns are Just Like Football Games

By Jeff Jowdy

I recently spoke on comprehensive campaigns at a higher education fundraising class taught by Tom Landrum, one of the nation's most tenured and respected advancement professionals, who is retiring as vice president for development at the University of Georgia.

My visit on a Monday followed the university's fall break, which coincides with the UGA-Florida football game (known as the world's largest cocktail party). Every student there attended the landmark football competition — which the Georgia Bulldogs won 23-20 against the Florida Gators, by the way).

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Jeff Jowdy Author's page

Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.

Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.

Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.

11 Ways Fundraising Campaigns Are Just Like Football Games — Really!