Jeff Jowdy - A Tale of 2 Studies

By Jeff Jowdy

Eighteen months ago we conducted feasibility studies at the same time for two different clients. Both were first-timers in conducting a study — an essential step toward launching a successful major campaign.

Conducted properly, a study gives you valuable insight on current potential goals as well as what resonates with donors. If you're serious about fulfilling your mission and achieving your potential, then a study can provide a veritable gold mine, revealing what key leaders and prospective donors know about you — and what they don't. It is important to know how your image, mission, strengths, weaknesses, leadership (staff and board), programs and the projects you are considering are perceived. A study also provides insight on a potential campaign by posing questions that make you stronger in the long run.

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Jeff Jowdy Author's page

Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.

Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.

Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.