7 Deadly Sins of Fundraising
"The outcomes would not have been different had we followed best practices," the college president insisted.
I bit my lip to keep from overreacting, and I let it ride during that conversation. But on the next call with this (now former) client, I explained that the program had been significantly damaged by not following best practices, and I outlined specifically how.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
