Campaigns are Won and Lost in Preparation
"Pennants are won and lost during Spring Training" Tommy Lasorda, the legendary Dodgers manager tweeted last week.
"To be prepared is half the victory," Spanish author Miguel de Cervantes wrote 500 years ago.
In fundraising, you have to be prepared to achieve your potential.
I might like to run the Music City Marathon this spring. I used to love running. However, if I embarked on a 26.2-mile run tomorrow, it would not be successful. It wouldn't be pretty. Why? Because I'm not prepared. It has been years since I ran.
- Companies:
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Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
