How Is Your Fundraising Ground Game?
There is a lot of talk in politics about the "ground game" — mobilizing supporters to action.
The term was co-opted from the football "ground game" of running the ball, versus the "air game" of passing.
The ground game in politics — turning folks out — happens by engaging voters one by one. Individually. It is the communication, the outreach, the connection and the follow-up.
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- NonProfit Pro
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
